The C-Suite management is all set for a change, with the changing times, the CIO’s and CMO’s plan of strategy has increasingly converged in recent years. As the world becomes digital, marketing of the brand and the enterprise has seen a transformation. The buzz words of a marketer like creative development, brand positioning and analysing consumer insights have amalgamated to woo the technologically aware networked consumer who has been increasingly dependent on data and technology. Similarly, IT with strengths in operational reliability, technology architecture and specifications and project management, is undergoing transformation with cloud computing, the consumerization of IT and the escalating brand risks posed by cyber threats.
The CMO and the CIO collaboration has been the hot topic of discussion in the corporate boardrooms, forged to meet a common goal to deliver the customised digital experiences that customers demand. However, these roles are traditionally very different, and that can make collaboration a challenge at times.