A Tale of Two Acquisitions….
It’s back to the BI future! This week, Cloud megavendors Google and Salesforce bought modern analytics and BI vendors Looker and Tableau, respectively, to complement their cloud data management and application stacks and to drive data and compute-intensive analytics use cases to their respective clouds.
The modern analytics and BI market is now mainstream with large enterprises now deploying these platforms enterprise wide.
Salesforce and Google are capitalizing on the market momentum and also responding, in part to Microsoft’s success at penetrating the enterprise with organically developed and MQ leading platform, Microsoft Power BI.
There are differences in the two acquisitions, however.
by Rita Sallam