With digital disruption threatening enterprises in every sector, it’s time for C-suites to get serious about game-planning for the future of their businesses. PwC has a punch list that can help.
Digital disruption hasn’t reached its zenith, leaving many CEOs still desperate to learn how to get ahead of it. Fear not: PwC principal Tom Puthiyamadam is on a mission to save corporate C-suites from themselves.
Some CEOs are embarking on vision quests to help navigate digital disruption, which is marked by a shift in profitability from one prevailing business model to another. Puthiyamadam, who leads the PwC’s digital services practice and oversees its experience center, recalls one recent conversation with a CEO client who attended a “digital bootcamp” in Europe.
By Clint Boulton