2019 is knocking. Here are some industry insiders with their take on what to expect when you open the door.
What’s a zettabyte you ask? Well, it’s really a lot.
With advertisers, agencies, and consultancies pushing for greater digital transformation, omnichannel activation and using customer lifetime value (CLV) as a metric for success, they’re all about the data.
However, the first barrier to overcome is data transformation – which boils down to figuring out what to do with even a minuscule slice of all those zettabytes.