Business intelligence is a tech-driven process which leverages software and services to transform data into actionable and meaningful insight that acquaints an organization’s strategic and tactical business decisions. Due to various number of tools that enable all-sized businesses to analyze metrics and large amounts of data in real-time, BI is becoming a routine for marketers.
In the organizations, marketing and sales teams can take advantage of this information, organizing campaigns that more precisely target the right audience, and gain a better understanding of which initiatives generate the utmost revenue.
Let’s take a look to best ways Business Intelligence can be applied to marketing.
by Vivek Kumar